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Southern Tide

Shop the best of Southern Tide at Nowells Clothing

Allen Stephenson founded Southern Tide at age 23. Raised in the South, Allen saw a need in the marketplace for high-quality clothing with a classic Southern style. It was really quite simple: he wanted to take all the modern design elements of today’s youthful trends and tie these in with his love for old southern culture and lifestyle to create a brand that stood for craftsmanship, clean lines, classic design and rich heritage. This became the brand Southern Tide.

 Nowell's Clothiers has been an authorized retailer of Southern Tide since its early days and made the line an integral part of of our clothing selection.

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